Transmedia

REMIX is accessible across media, with each medium adding value to the format tentpole show but at the same time playing to the strengths of each medium.  For example, YouTube   offers background clips shot during PLATOs travels and he remains in character, answering Twitter and Facebook comments as PLATO. World Cinema experts join over CNN-like video interviews in the social network, offering expert advice on remixing that is not featured in the show. Quick Skype video calls from within the TV show to other parts of the planet give a truly global transmedia aesthetic to REMIX.

Web

  • The presenter PLATO is active on Twitter and Facebook tweeting and talking to fans, always in character.

Mobile

  • The YouTube REMIX Competition encourages viewers to submit remixes through a branded iPhone/iPad application and vote on other’s submissions. The REMIX official list evolving and high quality content raises to the top.
  • The REMIX app for iPhone and iPad allows simple remixing of creative commons content and incentivizes viewers with a one-click submission to REMIX competition.
  • The app’s social network allowing following and messaging other remixers in the community, driving word of mouth about the show. If we’re lucky, some of the content may become viral. Upload your remix and used a built-in remix editor to create a remix of Creative Commons licensed content on YouTube

Brand

  • The brand feel/ youthful and as an inspiring tone
  • Tone: Youthful.
  • Co-Branding opportunities include CH4 film channel owns Film 4 and based on chosen remixed films, one film is shown on Film 4 the following week as REMIX Choice of the week. Cobranding may take place in form of Thematic Months and Special Weeks. Example: REMIX of Sembene from Senegalese cinema.
  • Possible brand collaborators include the World Cinema Foundation that deals with restoring old movies, the California Newsreel distributors that focuses on world cinema, as well as film professors from the University of Souther Californian and the Tisch school of Arts in New York City.

Merchandize

  • This is the only edible merchandize available. The REMIX beverage is a soft drink that mixes fruits from around the world  brings the show’s brand into mainstream retails markets.

Legal

REMIX includes content from a large variety of media properties from around the world, meaning licenses need to be tracked down from license holders for some difficult films and music that may take time and relatively high cost.

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