Analytics

A strong transmedia presence allows sentiment analysis to be performed on each medium used and each episode’s influence on the audience calculated independent of and toghether with transmedia extensions taken in account the aggregate score. An analysis of the REMIX social network allows for a graph analysis that results in a visual map of connections by type and frequency that indicates traction (interest in a particular piece of content) which may provide further ideas in which directions to develop the show.

• REMIX uses the popular #remix Twitter hashtag that can be tracked for share counts.
• Channel 4 can track share statistics for content shared on the REMIX social network.
• Channel 4 can track vote statistics based on the iPhone/iPad usage and number of uploads from these devices.

Continue reading about the Budget