The aim of a transmedia storyworld is to create a media franchise by telling one story over multiple platforms, with each platform contributing something unique, such as videos made out of the material that was not used in the main narrative. So the app is not only the website in an app form, but provides additional content to the storyworld.
Hollywood movie franchises and global media franchises have been doing this for years. Look at the content added to Harry Potter, Transformers, Tron: Legacy, Avatar, and others. But it’s uncommon in indie filmmaking. In any case, the iPad is for opening new ways for the audiences to discover Tomé by creating another entry point to bring them into the storyworld.
The App Storyline
I wanted to create a flow within the app, so I chose to make it work only with swipes; this the only way to control the app. To get this idea across, I first started out by sketching a rough storyline in Balsamiq.
The Assignment: 1) Create high-fidelity mockups of your application’s user interface 2) Link the screens together in a state transition diagram 3) Publish results on your team blog 4) Present results to other teams.